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Femi Adelusi Emerges As MIPAN Executive President, Sets Agenda For Industry’s Growth

Femi Adelusi Emerges As MIPAN Executive President, Sets Agenda For Industry’s Growth

The Media Independent Practitioners Association of Nigeria (MIPAN)
has during its 2020 Annual General Meeting elected the CEO of BrandEye Media Media Limited, Mr Olufemi Adelusi as the Executive President to run the affairs of the group for the next two years.

The event which held on Tuesday, June 30, 2020 had the Association’s ex-officio member, Oba-Ayodele Kupoluyi, Managing Consultant, Ashmaukups as the Chairman Electoral Committee at MIPAN’s secretariat located at Sam Shonibare Estate, Maryland, Lagos.

Similarly, the credible and transparent electoral process also produced Mr. Dozie Okafor, MD, PHD, as Executive Vice President and Mr. Samson Oyebamire, Financial Controller of Intenciti Media Limited as the Association’s Financial Secretary.

Other elected executive members include, Mrs Yetunde Adegbite, MD, Postersope (Mediafuse Dentsu Aegis Network),Assistant Secretary, Mrs. Akam-Ekpo Enoch, Head Media Buying and Investment, Assistant Publicity Secretary as wells as Mr. Henry Ononiwu, Business Development Manager, PHD, Nigeria as Publicity Secretary.

Delivering his acceptance speech as the new MIPAN President, Adelusi extolled the virtues of the defunct excos and other stakeholders of the Association while also emphasizing on the new vision he has for MIPAN which he code named, ‘THINC’.

Adelusi said; “While I look forward to working with the new excos in moving our Association to next level, permit me to share my proposed vision for MIPAN. These I have summarized in the short acronym THINC, that is, Technology, Data and Innovation; Human capital development; Industry thought leadership;
Nclusivness and Collaboration and
Commercial stability of the media ecosystem.”

He continued, “We must support our Agencies to succeed and go beyond our niche to other sectoral associations in the mar-
coms industry for a sustainable and growth oriented ecosystem.
Break all barriers, both real and imaginary, that limits the optimal self, drive gender equality and equal opportunity work
environment.”

He added, “We must reach out to the digital agencies to join us in building a robust association,
actively contribute to the building of a knowledge economy that helps to shape policies, strategies and
regulations, develop our associates in media, digital and the marketing communications industry through our academy, webinars and training, step change audience measurement, scientific planning tool and leverage the power of consumer/media data.”

Commending the excos whose tenure came to an end on Tuesday, Adelusi declared in his maiden speech:

”I would like to thank Dr. Ken Onyeali-Ikpe (immediate past Executive President) and the Executive Council and Ex-officio members for their service to our dear association over the past 2 tenures. Thank you for your great contributions. As you all know, I had the pleasure of serving in the outgoing Exco as the Vice President and it was indeed a pleasure working with you all. I also thank the past Presidents of MIPAN, as well as the Board of Trustees of MIPAN, it is indeed a great privilege to stand on the shoulders of these giants, for they provided the platforms to build through their great vision. With their efforts, we have grown to a 31 member Agency association today.

“I thank the Executive Secretary, Mr. Eki Adzufeh, who has successfully managed the affairs of our association and managed the secretariat over the year 5 years. I also want to thank the Heads of all MIPAN Standing Committees and their members. The Executive Secretary, Mr. Eki Adzufeh has mentioned a few of the good works you have done and still doing. The committees are Education, Technical, Accreditation, Media Liaison and MIPAN Awards Committees. A big thank you to the MIPAN Heads of Agencies for your continued support in ideas, thoughts and financially And finally, I would like to appreciate the leadership of the Chairman of the 2020 MIPAN.

Election Committee, His Royal Majesty (HRM), Kabiyesi Ayodele Kupoluyi the paramount ruler of Temidire Ekiti, and the election committee for putting together a successful election. I welcome our new Executive Council members and congratulate you on your election. I look forward to working with you all.”

The immediate past Executive President of MIPAN, Dr Ken Onyeali Ikpe on his part gave account of stewardship of the exco that he headed and said,

“We took up the mantle of leadership of this great Association precisely in April 2016. It was the time Association had entered into the consolidation stage. My predecessor, Mr Tolu Ogunkoya with other members of the Executive Council which I was a member worked had to birth a revised MIPAN constitution and the code of conduct which today we are very proud of.”

Dr Ikpe stressed further, “In actual fact, we launched the constitution and it was based on same that the current Executive was duly elected for initial period of two years and relected in 2018 for another two years. By our constitution therefore, our tenure ends from today after this AGM.”

Ikpe, an astute technocrat also disclosed that, “Within these four years of leadership, we have been able to record some modest achievements by the grace of God inspite of the numerous challenges that we faced both in the country and the industry. We made sure that more concrete structures were established and the Executive Council became more mobile. More members accredited were also made at creating more awareness for MIPAN and the advertising industry felt more impact of the Association”

The former MIPAN chief however berated some of the challenges faced by the Association stating that there is need to put in more efforts such that the set objectives can be achieved.

“We still have some key issues like quackery in our industry, unprofessional and sharp practices that still need to be addressed, ensuring that we bring more agencies into our fold; making more revenue for the Association to be able to purchase landed property and official car for the use of the secretariat, among other things. I am therefore very confident that the future will be bright for the Association.” Dr Ikpe stated.

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